Digital Marketing Program Curriculum
A learning experience that’s as rigorous and in sync with the industry as it is suited to beginners and upskillers alike.
Skills-focused
Every aspect of our curriculum is specifically designed to help you cultivate the industry’s most in-demand skills. From content, email, and performance marketing and SEO, to social media, and analytics—and everything in between—you’ll graduate with everything you need to thrive in your new career.
Rigorously practical
Our project-based curriculum takes you well beyond theory to immerse you in the kind of work you’ll be doing on the job. You’ll put everything you learn to immediate, practical use through hands-on projects—all integral to the professional portfolio you’ll build along the way.
Written by experts
Our instructional designers and editors work together with seasoned and skilled subject matter experts to create and continuously update learning materials that equip you with the industry knowledge and skills that will get you hired.
Curriculum overview
1 month
6 months
0.5 - 1 month
3 - 6 months
0.5 months
3 months
Completion times are approximations based on the progress of our current students and graduates
Dive into the world of digital marketing while gaining hands-on experience developing and implementing your very own social media campaign.
1.1 Digital Marketing Strategy
Learn about the various digital marketing channels and how to break down a digital marketing strategy.
1.2 Personas & Competitors
Develop a buyer persona and conduct competitor research to inform the development of a brand.
1.3 Defining Your Brand
Explore the concept of branding and design a brand and Unique Value Proposition for your business.
1.4 Planning a Digital Marketing Campaign
Learn how to plan a social media marketing campaign.
1.5 Creating Digital Content
Discover how to create branded content for Instagram and launch a social media marketing campaign.
1.6 Digital Marketing Careers
Reflect on your skills and learnings and how they can apply to a digital marketing career. Then, set goals for your future as a digital marketer.
1.7 Marketing Analytics
Analyze the performance of your campaign and compare the results against your key performance indicators (KPIs). Learn how to draw insights from the data to best inform future strategy recommendations.
1.8 Presenting Campaign Results
Learn about the importance of communication skills in digital marketing and prepare a presentation about your campaign for stakeholders.
Immerse yourself into the mindset, processes, and tools that digital marketing professionals use every day. You’ll complete a total of Achievements, consisting of several tasks each.
Achievement 1
Achievement 2
Achievement 3
Achievement 4
Achievement 5
Content Marketing
Start your digital marketing journey with content marketing; writing blog articles, creating landing pages, and learning about key performance indicators (KPIs).
Digital Marketing Fundamentals
Intro to Content Marketing
Target Market Research
Branding & Buyer Personas
Blog Writing
Landing Page Creation
Launching a Website
Portfolio Case Studies
Capstone Project
SEO & Email Marketing
Learn about search engine optimization (SEO) and Google Analytics to plan and launch an email marketing campaign for your first project.
On-Page SEO
Off-Page SEO
Google Analytics
Email Marketing Fundamentals
Writing for Email Marketing
Email Design & Campaign Launch
Project Reflections
Data Interpretation & Reporting
Capstone Project
Social Media Marketing & Branding
Dive into social media strategy as part of your second project, developing strategies for working with new clients—from pitching ideas, to presenting strategies, and getting ‘buy-in’.
Social Media Marketing Strategy
Content Planning & Calendars
Social Media Branding
Client Presentations
Creating Social Media Content
Creating Video Content
Community Management
Growth Strategies
Capstone Project
Performance Marketing
Delve into paid marketing and ad creation. Set up some of your very first paid campaigns and learn how to analyze your results, as well as learn what it means to be an ethical marketer.
Intro to Paid Marketing
Developing Ethical Ad Strategies
Creating Facebook Ads
Creating Google Ads
Analyzing Ad Performance
Performance Optimization & A/B Testing
Performance Report & Case Study
Capstone Project
Multi-Channel Marketing & Analytics
Learn how to analyze data from various channels and how to use those findings toward collaborating with others to create a winning brand strategy for your own brand.
Intro to Multi-Channel Marketing
Metrics in Multi-Channel Marketing
Analyzing Channel Performance
Cross-Channel Correlation Analysis
Creating & Presenting a Multi-Channel Strategy
Project Management for Digital Marketers
Collaboration & Writing Briefs
Digital Marketing Portfolios
Capstone Project
Intro to Digital Marketing
Dive into the world of digital marketing while gaining hands-on experience developing and implementing your very own social media campaign.
1.1 Digital Marketing Strategy
1.2 Personas & Competitors
1.3 Defining Your Brand
1.4 Planning a Digital Marketing Campaign
1.5 Creating Digital Content
1.6 Digital Marketing Careers
1.7 Marketing Analytics
1.8 Presenting Campaign Results
Digital Marketing Immersion
Immerse yourself into the mindset, processes, and tools that digital marketing professionals use every day. You’ll complete a total of six Achievements, consisting of several tasks each.
Preparing & Analyzing Data
Start your digital marketing journey with content marketing; writing blog articles, creating landing pages, and learning about key performance indicators (KPIs).
-
Digital Marketing Fundamentals
-
Intro to Content Marketing
-
Target Market Research
-
Branding & Buyer Personas
-
Blog Writing
-
Landing Page Creation
-
Launching a Website
-
Portfolio Case Studies
-
Capstone Project
SEO & Email Marketing
Learn about search engine optimization (SEO) and Google Analytics to plan and launch an email marketing campaign for your first project.
-
On-Page SEO
-
Off-Page SEO
-
Google Analytics
-
Email Marketing Fundamentals
-
Writing for Email Marketing
-
Email Design & Campaign Launch
-
Project Reflections
-
Data Interpretation & Reporting
-
Capstone Project
Social Media Marketing & Branding
Dive into social media strategy as part of your second project, developing strategies for working with new clients—from pitching ideas, to presenting strategies, and getting ‘buy-in’.
-
Social Media Marketing & Branding
-
Content Planning & Calendars
-
Social Media Branding
-
Client Presentations
-
Creating Social Media Content
-
Creating Video Content
-
Community Management
-
Growth Strategies
-
Capstone Project
Performance Marketing
Delve into paid marketing and ad creation. Set up some of your very first paid campaigns and learn how to analyze your results, as well as learn what it means to be an ethical marketer.
-
Intro to Paid Marketing
-
Developing Ethical Ad Strategies
-
Creating Facebook Ads
-
Creating Google Ads
-
Analyzing Ad Performance
-
Performance Optimization & A/B Testing
-
Performance Report & Case Study
-
Capstone Project
Multi-Channel Marketing & Analytics
Learn how to analyze data from various channels and how to use those findings toward collaborating with others to create a winning brand strategy for your own brand.
-
Intro to Multi-Channel Marketing
-
Metrics in Multi-Channel Marketing
-
Analyzing Channel Performance
-
Cross-Channel Correlation Analysis
-
Creating & Presenting a Multi-Channel Strategy
-
Project Management for Digital Marketers
-
Collaboration & Writing Briefs
-
Digital Marketing Portfolios
-
Capstone Project
Built on proven learning theories and industry expertise
Dive into a comprehensive and varied learning experience designed to take you from beginner to Digital Marketing pro.
Each course is packed with reading materials, supporting audio learning options, and more.
Our instructional designers work hand-in-hand with seasoned experts in the field to keep the curriculum rooted in proven learning theories, and in-sync with the latest industry practices..
Graduate portfolios
View some of the incredible work our students completed during the Digital Marketing Program
Create your portfolio with industry-standard tools
Digital Marketing Tools
You’ll be working with the most popular industry-standard tools throughout the program, and you’ll get to choose from a variety of tools to test out which tools work best for your needs. The program is continuously benchmarked to ensure you’re learning the tools you’ll be most likely to encounter in your new career.
What our graduates have to say
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