As it name represents that it is combination of SOCIAL + MEDIA and this process is for marketing.

Now a day communication and social networking has reached to its peak. Access to internet for social interaction has been proved benefiting in every business. Social communication has helped organizations a lot in brand awareness, product knowledge and customers services.

What is Social Media Marketing

Media is playing a vital role of being a medium for marketing since a long time. Electronic media, paper media etc are all such types of this medium. Marketing through electronic media such as advertisements on television and radio are evergreen marketing phenomena’s. That marketing still have some kind of drawbacks as well like they are too costly, they need to get revised after each interval of time and they still not provide a platform for organizations to have a direct relationship with their users.

Increased social networking sites have leads organization to get a new marketing technology with the help of those sites. Social media allows users to get their desired information by interacting with other and get to know each pros and corns about anything. For example a person wanted to buy a new cell phone butt he/she is not that much sure about that product, so by clicking to some cell phone blogs or websites helps them a lot to make a decision.

One of the most rapidly used medium within social media is the internet. Then the second most rapidly used medium is now cell phones. Cell phone technology is one of the fastest and cost effective tool for social media marketing.

Social media marketing includes social bookmarking, social networking, social news, social images and video sharing and social article sharing.

• Social bookmarking: interacting with people through tagging them on a website. For example blinklist, Delicious
• Social networking: interact with making friends, community by defining your likes and interests and by creating your profile. For example Facebook, Twitter
• Social news: interacting by adding a post and by commenting on them. For example Digg, Reddit
• Social images and video sharing: interacting by sharing images, video, audios etc and getting comments. For example YouTube, flikr
• Social article sharing: interacting with people through adding articles writing and by getting their view and interest. For example Wikipedia, Wikis

 (Awaking call to all Search engine optimizer)

Google Previous Algorithm:

Before last year Google use using Page Rank, Title Tag and Unique content methodology to rank a website. According to this methodology Google was ranking a website according to their Title Tag which was representing about what is on the web page. If the title relates with the web page material then it was preceded but if not then Google use to give warnings and even do block that website.

Unique Content is King:

The second most important part was unique content. Your content must be unique and was not been used by any other website before, if that so then Google use to verify the genuine owner of that content and use to block those website’s.

Page Rank Matter:

The third thing was Page Rank methodology. This methodology was just like making a superstar your brand ambassador to promote your product through them, as they are having lots of fan’s, so promoting your product to those fan’s community through them. Page Rank is similar to it. If your website got a link from some most visited website which is relevant as well then Google use to value your website more.

Google Panda:

These methodologies worked a lot and helped Google to reach at almost 63 percent of market share where yahoo at about 24 percent and bing at about 13 percent. Soon after Google realized to change its methodology as per clients demand. That was the time Navneet Panda hit with a new idea to change the algorithms and at last during last year Google changed their methodology for ever.

The core concept of Google Panda is to lower the rank of that website that seems to be low quality. The major effected websites from Google Panda are social networking websites, news websites and all those websites having high amount of advertisements. The important part is that Google panda have created a new artificial intelligence for all past methodology by measuring website bounce rate. It is the time which a user spend on a website for example a user do a search about dating websites and get a result and selected any of the searches but the user closes the website for any of the reason like he doesn’t like the page design, or he founds that page to be complex, or the website doesn’t contain the right thing to that user.

Now the important thing is that during past methodology Google was concerned with a unique content but Google panda is now concerned with high quality content.

So, start working on what Google has recommended and try to stop all black hat and grey hat methods.

Google’s primary function as a search engine is to locate “stuff” for people. When you type in a search term or several terms it is Google’s goal to return the most accurate and appropriate results for that search. Just Imagine if you are looking for a brand new car and typed in “new car” and Google returned 100 results containing nothing search but links to clothes driers. I’m sure you get the picture and Google Lose Our Visitor For this wrong thing to do the black hat seo method.

In These days there has been a massive trend that SEO People and affiliate marketers to pump out a myriad of content sites with links to a main “authority site”. These content sites are usually 100% duplicate content and they’re really designed to simply hit hot keywords to generate more visitor and terms to enable Google to crawl them and in turn legitimize the authority site.

Then increases the “authority site’s” ranking and hopefully for the marketers, increases the CTR to their associated affiliate site and subsequently their commissions. While this system is fine when used properly, the problem is that many marketers simply pay for cheap canned content to go onto the content site pages. Most of which is written in barely legible English or directly copied content from other sites. Enter Google Panda.

So what do we need to take note of with our websites now?